So you have decided to raise external capital from existing or additional shareholders? Here is the playbook
⚠ Read 1 through 7
Make Pitch Deck
Create Investor Hitlist
Develop Relationships
Make Data Room
Prepare Cap Table & Raise Targets
Start Formal Raise
Term Sheets
No order
Create FOMO
This is Sales
Know Thy Investor
Recycle Content
Be a Line Not a Dot
Use Standardised Documents
Legals