RECORDING:

https://drive.google.com/file/d/147NXxpO6YI-vnYXGyqPW97Mi5tSWkqYM/view?usp=sharing

PDF SLIDES:

Vincent Koc - Masterclass on Product Hunt.pdf

SUMMARY:

Key Takeaways from Vincent Koc's Masterclass on Product Hunt

1. Preparation is Key
   • Plan and schedule your launch meticulously.
   • Pre-plan the launch timing, considering global holidays and significant events.
   • Prepare a dedicated landing page for Product Hunt with clear CTAs and optimized for conversions.
2. Community Engagement
   • Engage with the Product Hunt community well in advance (1 month prior) through daily activities (3-3-3 ritual).
   • Nurture your audience and build relationships with hunters and influencers.
3. Product Quality and Presentation
   • Ensure your product is of high quality and ready for a large audience.
   • Use high-quality listings and early engagement to avoid shadow banning by the Golden Kitty Algorithm.
4. Launch Day Activities
   • Actively engage the community, respond to comments, and manage social channels.
   • Use digital PR to maximize visibility across all platforms, including Reddit, Slack, and social media.
5. Post-Launch Strategies
   • Analyze what worked and what didn’t, focusing on doubling down on successful tactics.
   • Launch referral campaigns, host AMAs, and engage in continuous marketing efforts to capitalize on the initial audience.

Tips for Succeeding on Product Hunt

1. Product Hunt Basics
   • Utilize hunters for launch and leverage their followers for increased visibility.
   • Participate in secret groups (WhatsApp/Telegram) to boost launch success.
2. Timing and Rituals
   • Launch mid-week (Tuesday to Thursday) at optimal times (midnight PST).
   • Follow the 3-3-3 ritual: 3 upvotes, 3 comments, and 3 connections daily.
3. Effective Launch Planning
   • Develop a launch CRM, create a targeted list of supporters, and gather a comprehensive hunter kit (product name, tagline, media, offers, and launch date).
4. Optimizing Landing Pages
   • Ensure the landing page is optimized for conversions with social proof, mobile optimization, and remarketing pixels.
5. Continuous Improvement
   • Learn from successful launches, use tools like hunted.space and previewhunt.com to refine your strategies.

By following these key takeaways and tips, startups can increase their chances of a successful launch on Product Hunt, maximizing visibility and engagement.